www.oxfordstreet.co.uk; Tube: Bond Street, Oxford Circus or Tottenham Court Road.

As wealthy Londoners began to move out of the City in the eighteenth century in favour of the newly developed West End, so Oxford Street - the old Roman road to Oxford - gradually became London's main shopping street. Today, despite successive recessions and sky-high rents, this scruffy, two-mile hotchpotch of shops is still one of the world's busiest streets.

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East of Oxford Circus, the street forms the northern border of Soho, and features two of the city's main record stores, HMV and Virgin Megastore, and the Borders mega-bookstore. West of Oxford Circus, the street is dominated by more upmarket stores, including one great landmark, Selfridge's ( www.selfridges.co.uk), a huge Edwardian pile fronted by giant Ionic columns, with the Queen of Time riding the ship of commerce and supporting an Art Deco clock above the main entrance. The store was opened in 1909 by Chicago millionaire Gordon Selfridge, who flaunted its 130 departments under the slogan, "Why not spend a day at Selfridge's?", but was later pensioned off after running into trouble with the Inland Revenue.